How to Raise Finance

A business plan is key to attracting the attention of potential investors

A business plan is a selling document that conveys the excitement and promise of your business to potential backers and stakeholders. This can include bankers, venture capital firms, family, friends, employees and others that help you to launch your business if they only know what you want to do.

Your pitch for successfully raising finance must clearly communicate 10 key items to a would be investor or lender.

• What we do
• Who we are
• How we plan to make money
• How much money we are asking for
• Demo of your product
• Secret sauce/ technology
• Market analysis
• Competitive assessment
• Go to market - when and how
• Business plan, financials, targeted milestones

Your credit rating will affect the perceived business risk and cost of finance.